Hyper-Personalization: 8 things Telcos need to know about customers
1 min. Read
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
However, customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalized approach. As a service provider, how do you meet or exceed these new heights of expectation and deliver a customer experience that is personal?
Here we outline the 8 key elements to create a ‘human-like’ understanding of a customer:
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Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]