Businesses face key questions in the development of their AI strategy:

  • Which potential applications of AI will realise the highest return?
  • How might my business be different if AI capabilities are deployed?
  • How can AI improve the customer experience?

This guide for CSP executives explores how this hot topic will be a driver for change - both for their businesses and their customers.


  • A brief history of AI
  • The need-to-know AI definitions
  • How seismic shifts in technology are affecting data-rich businesses
  • How deep learning can help understand customers more deeply than ever before
  • How to use AI to drive the customer experience